| Disruptive Innovation | Sustaining Innovation | |
|---|---|---|
| Revenue Performance |
Transformation Zone Horizon 2 |
Performance Zone Horizion 1 |
| Enabling Investments |
Incubation Zone Horizon 3 |
Productivity Zone Horizon 1 |
Moore, Geoffrey A.. Zone to Win: Organizing to Compete in an Age of Disruption . Diversion Books. Kindle Edition.
strategy-beyond-the-hockey-stick sources-of-financial-value-framework